Digital Service the transition your business needs
Surely lately, you have heard about the topic, but do you know what it is and why it is the topic of the moment in the digital world? I am Mildred Cerda Soto, a technology enthusiast and in this space I will tell you everything you need to know about the exciting world of digital transition.
Nowadays, the issue regarding digital services is one of the most frequent questions asked from any search tool on the Internet.
With the topic in question, we do not need to reflect to form a series of ideas and concepts that help to find a final answer to one of the main topics that have generated real importance in executive tables, as well as in ventures worldwide.
What is a Digital Service?
In a simple and understandable way, we can define a digital service as the assistance that is delivered through the Internet or an electronic network, which is characterized by being automated and involving minimal human intervention, intensively using digital technologies for production, access to data and content that generate added value to your business.
Therefore, we are talking about a tool that automatically interacts with users and is impossible to guarantee in the absence of information technology.
Betting on a continuous digital service methodology will allow companies to accelerate the delivery of digital products and services, ensuring the contribution of value and allowing the evolution of their businesses.
Now that we understand the definition of Digital Services, below, I share with you a curious fact that will make you want to learn more about the topic in question.
Did you know that 2020 was the year in which technological adoption accelerated around the world, as a result of the pandemic (Covid-19). 2021 served to consolidate this trend and 2022 was the year in which a new era of digitalization began, of which your business can be part.
Should I be interested in the meaning of Digitalization of a Business?
From my point of view, the answer is yes. Here's a little context.
When we talk about digitalization of a business, we are referring to the way to improve business processes, functions and operations by taking advantage of the new technologies that the digital world provides us, that is, transforming any venture into an online business that allows you to connect. to people with knowledge and new experiences.
According to my experience and based on what has been researched; “Digital companies use technology to create new value in business models, customer experiences, as well as internal capabilities that support their core operations. The term includes both digital-only brands and traditional players that are transforming their businesses with digital technologies.” (John Spacey, April 2, 2022 https://simplicable.com/en/digital-services ).
Without a doubt, the digitalization of a business is an asset of intangible value that is delivered electronically. In general, these tend to be scalable with unlimited inventory and very low marginal cost. Therefore, Digital Services can be expensive to develop and launch.
That said, I recommend that you always go to experts in the field to have a result in favor of your business and who, with their digital skills, can take your company to another level.
I consider that what has been discussed about business digitalization has all the elements to take into account, without the need to be paraphrased, but rather, we must use graphic tools that help us gather all the keywords in a single visual model and encompass them in a final concept.
Digital Service Revolution
I have taken on the task of reading some quotes on the subject and I want to share with you what I consider an outstanding example on the subject in question.
“Digital services are likely to grow to dominate global GDP, so services such as mass customization, e-commerce and digital media will increasingly compete with traditional physical products and labor-intensive services.” (John Spacey, April 2, 2022 https://simplicable.com/en/digital-services).
“When we try to answer: What is a digital service? We can start any mental process revolving around each and every one of these key words to form ideas, plans, conjectures or different hypotheses.”
It is relevant to mention that these concepts and reflections DO NOT only concern certain industries, technological companies or large companies.
Without a doubt, none of these statements would be correct where you find yourself carrying out economic work or performing specific functions within a formally established organization, you must understand how your own functions are being transformed in this new digital era.
Benefits of Business Digitalization Processes
As a person passionate about the development and implementation of strategies focused on digitizing services, I am proud to know that there are, every day, more admirers talking about the different benefits that digitalization processes provide.
With digitalization, your business will find new opportunities and ways to do work more effectively. Within the digitization process, you will achieve: Better productivity, Governance and reliability, will offer lower operational costs, high quality and consistency, in addition to being the key in decision making.
Better Customer Experience
In this process it is important to take into account our main actor; The Client, who is the reason for the promotion of this type of services. That is why, within the digitalization process, benefits are present that become tangible for customers.
By implementing a good business digitalization process, your existing and future clients will have benefits that become tangible, including; increased personal satisfaction, reduced cost of service acquisitions, optimization of personal time and opportunity to explore new products.
Consequently, it is a reality that to sustain success in the launch of this type of services, we must think about a rethinking (even if it is minimal) of internal and business capabilities, this means, even, promoting new human talents that guarantee success. commercial investment of this type of services. At a minimum, it is relevant to give space to project management and product management.
This is confirmed by the PMBOK, (acronym for Project Management Body of Knowledge; or Project Management Body of Knowledge, in Spanish), a document created by the Project Management Institute (PMI) that contains a guide to good practices, terminologies and guidelines for successful project management.
In fact, according to the 7th Edition of the PMBOK Guide, on page 45, it explains that the disciplines of project management and product management are increasingly interrelated, so understanding each discipline and the relationships between them provides useful context for “projects whose deliverables consist of products/services.”
“Un producto es un artefacto que es producido, que es cuantificable y que puede ser un elemento terminado por sí mismo o un elemento de un componente. La gestión del producto implica la integración de personas, datos, procesos y sistemas comerciales para crear, mantener y desarrollar un producto o servicio a lo largo de su ciclo de vida. La gestión del producto puede iniciar programas o proyectos en cualquier punto del ciclo de vida del producto para crear o mejorar componentes, funciones o capacidades específicas”. (Program Management Institute, Guia de los Fundamentos para la Direccion de Proyectos,7ma edición, pág 45).
Therefore, digital technologies are at the forefront of development and provide opportunity to accelerate the economic growth of companies. Therefore, if you, dear reader, are in a moment of digital transition, seek advice from a Product Manager with experience in leading service digitalization projects.
Before concluding, tell me; Did you know about the passionate world of digital transition? Would you like to know about social infrastructure in this digital age?
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My wish is to see you succeed! See you soon!
