Prevent the vision of your Digital Service from being fractured

Do you know how to ensure that the vision of your digital service does not fracture along the way? …If your answer is negative, you are in the right place.

Greetings Mildred Cerda Soto, join me to show you how this process can be simpler than you think and achieve the success you expect in the digital world.

I begin taking as a starting point various readings and certain personal experiences that allow me to show an -interesting- account of the direct and indirect causes that can leave the vision of your digital service in checkmate.

In this first part, I invite you to observe the following image captured through the famous Japanese tool Ishikawa, also known as a fishbone, an instrument used in quality management to represent data - cause-effect - of a problem. given within your organization.

It is a visual instrument with a graphic format created with the purpose of helping in organizational analysis and finding the cause of the problem from its root.

This graph reflects the main components and details that we must take care of to reduce failures in the execution of our vision and maintain a better focus of action for our efforts.

People

In the graph we can see that the issue of people and their capabilities is the tip of the anchor to keep the waters of your company stable.

Without fear of being wrong, I consider that people and their performance represent the main catalyst in the process of generating changes that we wish to undertake within an institution.

It is for this reason that we need your ideas, your energy, and above all your passion so that you can play an excellent game in favor of the company.

To achieve this purpose we must pay attention to observing the how of people's daily passion; How about Mildred Cerda Soto? …Easy my dear readers.

You should focus on analyzing the daily enthusiasm of your workers. Remember that by carrying out this simple task you will be converting negative energies into creative ones and as a result you will achieve habits that transform ideas into achievements.

Likewise, as key executives – remember – establish active listening within your agenda, that is, do not limit yourself to paying attention to unconventional tasks, remember that there is strength in the diversity of opinions.

Likewise, it encourages the creation of conditions and adaptation of spaces, such as; socialization and experimentation rooms, which generate the strengthening of productivity in the people you are in charge of.

It is necessary that you assign topics that challenge them, this will empower the individual and allow them to face different realities, mature and progress in life.

The above without generating stress and trying to induce a state of eustress (positive stress). This will allow for a sensation that is adaptive, that is, for the subject to make an effort to face the challenge and experience pleasant emotions in the process.

It promotes dynamic techniques and spaces that start from analogue to scale to digital and continue on the path of socialization, leveraging collaborative tools.

Corporate Leadership

This theme, also, is a main axis within Japanese Ishikawa graphics.

To follow the right paths and prevent your Digital Service from breaking down along the way, executives are required who have sufficient qualities and soft skills to effusively communicate the vision and strategy of a digital service.

Executives must be fully aware of the issue because they become the main managers of influence throughout their social infrastructure as they are the fundamental links of the entire company.

You must be cautious when managing information overload and not overlook or misinterpret events relevant to your economic or social interests.

Consider that human beings are overwhelmed and in continuous search to simplify part of their environments. Keep in mind that staff sometimes rely on heuristics, that is, when making a decision they rely on their experiences in order to solve a problem, without ensuring that the option taken is the most suitable, or, They lean towards automatisms coming from the organizational culture itself.

It is advisable to accept, with humility, that our field of vision is limited as a human being. Taking this into account opens the doors to a new opportunity to expand the visibility of goals successfully through listening.

If as executives we maintain a position of focusing only on a filtered part of the information, we will find ourselves in an ocean of limitations that prevent us from achieving our objectives.

On the contrary, if the expansion of information environments is taken into account, the information sphere will increase that will connect and perceive the interrelationship more clearly.

• Estrategia de Comunicación:

Una vez que la visión del servicio digital ha sido construida atendiendo los puntos comentados anteriormente, se debe pasar a la etapa de comunicarla a todos los niveles.

Es por ello, que se debe construir una afirmación futurista y poderosa de la misma, que además sea; propositiva, inspiracional, que permita permearlo a lo interno y externo de la empresa, lo que posibilita  lograr resultados con buena visión del servicio digital y alcanzar impactos poderosos dentro del equipo para aplicar sus fortalezas en orden de cumplir los objetivos. 

En mi experiencia, considero que a lo externo de la institución es necesario generar estrategias de marketing e incluir dos pilares de comunicación como lo es; el incrementar la confianza de la institución, así como, aumentar esfuerzos para entregar valor al cliente. 

Recuerda buscar un portavoz que genere vínculos con tu audiencia objetivo, para garantizar que el mensaje sea adecuadamente percibido. 

Incuestionablemente, en la nueva era digital tenemos la responsabilidad - como ejecutivos o desde el rol que desempeñemos – de tener conciencia para garantizar la supervivencia de la visión de un servicio digital, cuidando todos y cada uno de los componentes mencionados, anteriormente, para que esta no se pierda en el camino y no se transforme en un esfuerzo sin sentido.

Bajo ese orden de ideas, es sano repasar la visión del servicio, en tanto recomiendo que este visible a como solemos escribirlo en la misión, visión y los valores corporativos de sus empresas. 

En lo personal, para exponer la visión de un servicio digital, me encanta la idea de hacer referencia al estilo; postal del futuro, en la cualse reinventa la experiencia con el cliente. A continuación, comparto con un ustedes un ejemplo de mi autoría, adaptado al sector de la belleza estética en mi natal Nicaragua.

Thank you for creating the Blondoor in your Hands mobile application!

This digital service is first class. Exceeds my expectations! They say that the best advertising is the one made by satisfied customers, which is why I highlight the personal benefits obtained with your digital service:

Control of my own time. Thanks to the service, I can now schedule my appointments easily and efficiently.

With each visit, I recognize that I have reduced my travel costs and optimized my personal time.

Without a doubt, the service increased my financial security! by making it easier for me to manage billing through the application and to opt for various payment methods.

Seeing the history of the beauty treatments I have had - in a given period - is a winning element for me.

Thanks to you my personal and professional image is first class!

From: Mildred Cerda Soto.

This postcard is realistic, achievable and motivational enough. The greatest added value is the result that it evokes in influential managers, since it encourages institutions to begin to think about how to apply their strengths, with the primary objective of achieving new and better benefits for their clients.

How important is the client to you? Have you built a postcard of the future for your digital services? …Tell me, I will be reading all your comments.  🙂